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The Luxury Playbook for Online Businesses
Introducing a different kind of playbook for a different kind of startup
Apr 1
•
Alvaro Duran
March 2026
Why Ledgers Are More Than Data Warehouses of Money
And why integrity, not double-entry, is the foundation of financial software
Mar 25
•
Alvaro Duran
1
You Don't Know What a Ledger Is For
You think you do, but you don't
Mar 18
•
Alvaro Duran
3
How to Explain Accounting To Payments Engineers
The limitations of the use of UML-like diagrams to model financial transactions
Mar 11
•
Alvaro Duran
4
Why Ledgers Must be Immutable
Ledgers are a “get your shit together” tool.
Mar 4
•
Alvaro Duran
3
February 2026
Accounting For Multi-Currency Ledgers
How to break the rules of money and get away with it
Feb 25
•
Alvaro Duran
3
Modern Treasury's Stablecoin Sandwich
After acquiring Beam, Modern Treasury wants to become the developer-first API for moving money in any form.
Feb 19
•
Alvaro Duran
2
Stablecoins for Skeptics
The last crazy idea from cryptoland may be crazy enough to work
Feb 11
•
Alvaro Duran
Ledgers of Catan
The future of accounting is commodity accounting.
Feb 4
•
Alvaro Duran
2
January 2026
Why Low Cardinality Accounts Are A Ledger's Bottleneck
You can build a ledger that’s blazingly fast with a slow programming language.
Jan 28
•
Alvaro Duran
2
TigerBeetle's Stablecoin Mistake
Is there such a thing as "the ultimate fintech database"?
Jan 21
•
Alvaro Duran
1
Why Don't You Use Generics in Ledgers?
It's not you; it's that DRY and KISS are misguided.
Jan 14
•
Alvaro Duran
3
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